______ “Zombie Boy” Brand Identity

Rick Genest (Zombie Boy) got his first tattoo at age 16. A few years later, he started performing in the sideshow business as a bizarre entertainer internationally. His claim to fame was his 2011 performance alongside Lady Gaga in her “Born This Way” music video which helped spark his fashion and modelling career. Photography by Richy Warhol. Commissioned by Dulcedo Management. Rick Genest, August 7, 1985 - August 1, 2018 †